We've spent January killing things.

Week 2: The prison of half-commitment. Week 3: The lies keeping you stuck. Week 4: The drag pulling you backward.

This week, we kill the lukewarm.

Here's what I mean by lukewarm: You're in, but not really. You're committed, but you've got options. You're trying, but you're also ready to quit if it gets too hard.

That's not commitment. That's testing.

Testing is: "Let me see if this works before I really go for it." Commitment is: "This is what I'm doing. Failure isn't an option I'm entertaining."

The problem with testing? You never give anything a real chance.

You hold back. You hedge. You keep one foot near the exit. And because you're not fully in, you never get the results that would prove it was worth going all-in.

So you quit. And try something else. And test that too.

I tested things for five years. Dozens of ideas. None of them got my full commitment. None of them worked.

Then I stopped testing and started committing. Same level of talent. Same resources. Completely different results.

This week, I'm going to show you:

The lukewarm life is comfortable. It's also empty.

Time to pick a side.

Done negotiating.

-Joel