Two weeks ago, we killed the lies.

Last week, we cut the drag.

This week gets personal.

Because this week isn't about your excuses or your environment.

It's about you.

Step 3 of the Draw The Line framework: Kill The Lukewarm.

And this is the one most men never get past.

Because the first two steps are about external things. Lies you believe. Environments pulling you backward. You can point at those. Identify them. Remove them.

But lukewarm? Lukewarm is internal. Lukewarm is the way you show up. The level of commitment you bring. The part of you that keeps one foot out the door in everything you do.

And it's destroying you.

Here's what nobody tells you about being half-in:

It's worse than being all-out.

The guy who quits? At least he's free. He can redirect his energy. Find something else. Start over.

The guy who's all-in? He might fail, but he's got a real shot. His full weight is behind it. He'll learn, adjust, push through.

But the guy who's half-in?

He gets the worst of both worlds.

He carries the weight of commitment without the results. He spends the energy without the payoff. He's too invested to walk away but not invested enough to succeed.

Half-in is the most expensive place to live. You pay full price and get nothing.

I know because I lived there.

Half-in on my marriage. Present but not engaged. There but not really there.

Half-in on my faith. Believed the right things, lived like it didn't matter Monday through Saturday.

Half-in on my ambitions. Had the ideas, started the projects, never went all the way.

I was half-in on everything. And everything was half-working.

Which means nothing was actually working.

Here's what lukewarm looks like in practice:

The guy who goes to the gym three days a week but eats like garbage. Half-in.

The guy who starts the business but won't post content because "what will people think." Half-in.

The guy who reads his Bible on Sunday but lives no differently on Tuesday. Half-in.

The guy who says "I love you" but won't have the hard conversation. Half-in.

You can spot it everywhere once you know what to look for.

And it's everywhere.

This week, we're going to kill it.

Every email will expose a different face of lukewarm. The split identity. The false "trying." The backup plans. The Sunday-only faith.

This is the hardest week of the framework. Because you can't blame anyone else for lukewarm.

It's just you.

And you have to decide: Are you in, or are you out?

Because half-in isn't an option anymore.

Done negotiating.

-Joel